Access the full text.
Sign up today, get DeepDyve free for 14 days.
Michael Perry, B. Hamm (1969)
Canonical Analysis of Relations between Socioeconomic Risk and Personal Influence in Purchase DecisionsJournal of Marketing Research, 6
Scott M. Cunningham (1967)
The Major Dimensions of Perceived Risk
Donald F. Cox (1967)
Risk Handling in Consumer Behavior—An Intensive Study of Two Cases
J. Sheth, M. Venkatesan (1968)
Risk-Reduction Processes in Repetitive Consumer BehaviorJournal of Marketing Research, 5
M. Venkatesan Jagdish N. Sheth (1968)
Risk Reduction Processes in Repetitive Consumer ProcessesJournal of Marketing Research, 5
Thomas L. Brown (1972)
“Analysis of the Motivational Determinants of Consumer Risk Handling Behavior”. Unpublished Doctoral Dissertation
Donald F. Cox (1967)
The Influence of Cognitive Needs and Styles on Information Handling in Making Product Evaluations
F. Conway (1968)
Analysis of varianceThe Mathematical Gazette, 52
Abstract This study investigated both the amount of risk that consumers face in a new car purchase situation and the different types of strategies that they use to reduce that risk. The findings revealed that owners of different makes of cars perceive varying amounts of risk to be associated with the purchase of a new car. However, no significant differences in the overall amounts of risk associated with the different purchase situations were found. Also it was found that different strategies for reducing the risk were utilized by the different car ownership groups.
Journal of the Academy of Marketing Science – Springer Journals
Published: Mar 1, 1975
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.