Access the full text.
Sign up today, get DeepDyve free for 14 days.
Joel N. Axelrod (1968)
Attitude Measures That Predict PurchaseJournal of Advertising Research, 8
P. Ronald Stephenson Ronald P. Willett (1969)
Determinants of Buyer Respsonse to Physical Distribution ServiceJournal of Marketing Research, 6
Ernest C. and Raymond H. Myers Houck (1978)
, “A Sequential Design Procedure for the Estimation of Graduating Polynomials of Order One”, inProceedings: Tenth Annual Conference of the American Institute for Decision Sciences, Ronald J
P. H. Zinszer (1976)
Customer Service: Meaning and Measurement
D. Morrison (1979)
Purchase Intentions and Purchase BehaviorJournal of Marketing, 43
P. Stephenson, R. Willett (1968)
Selling with physical distribution service: How logistics services affect product demandBusiness Horizons, 11
Frederick A. Russ William D. Perreault (1974)
Physical Distribution Service: A Neglected Aspect of Marketing ManagementMSU Business Topics, 22
Donald Bowersox (1978)
,Logistical Management (2nd Ed
Raymond Lekashman, Jonathan Stolle (1965)
The total cost approach to distributionBusiness Horizons, 8
Raymond H. Myers (1971)
Response Surface Methodology
Niels Blunch (1967)
Paul E. Green and Donald S. Tull: Research for Marketing Decisions . Prentice-Hall, Inc., Englewood Cliffs, N. ,J. 1966.Ledelse and Erhvervsøkonomi, 31
W. Perreault, Frederick Russ (1976)
Physical Distribution Service in Industrial Purchase DecisionsJournal of Marketing, 40
Ronald P. Willett P. Ronald Stephenson (1968)
Selling with Physical Distribution ServiceBusiness Horizons, 1
D. Parker (1962)
Improved Efficiency and Reduced Cost in MarketingJournal of Marketing, 26
Paul E. and Donald S. Tull Green (1978)
,Research for Marketing Decisions (4th Ed
Donald G. Morrison (1979)
Purchase Inventions and Purchase BehaviorJournal of Marketing, 43
R. Willett, P. Stephenson (1969)
Determinants of Buyer Response to Physical Distribution ServiceJournal of Marketing Research, 6
Robert H. Taylor Ernest B. Uhr (1975)
On Using Response Surface Methodology to Select Customer Service LevelsTIMS/ORSA Bulletin, 23
Bruce Stern, P. Green, D. Tull, G. Albaum (1978)
Research for Marketing DecisionsJournal of Marketing Research, 15
Ernest B. Uhr (1974)
, “An Application of Response Surface Methodology to Marketing Mix Planning,” inScientific and Behavioral Foundations for Decision Sciences, Laurence J
Abstract This paper presents a methodology for examining the profit-generating potential of customer service variables. Through the use of a case study, the proposed methodology is shown to provide a means for estimating the optimum customer service mix and assessing the sensitivity of the profit-customer service relationship. Results of the investigation indicate that service levels can be adjusted so as to enhance the profit performance of the firm.
Journal of the Academy of Marketing Science – Springer Journals
Published: Dec 1, 1982
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.