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An outside-in approach to resource-based theories

An outside-in approach to resource-based theories The ability of firms to understand and quickly adjust to their fast‐changing markets ultimately depends on their adaptive capabilities. The full benefit of these capabilities will be realized by firms that adopt an outside‐ approach to the development of their dynamic capabilities. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

An outside-in approach to resource-based theories

Day, George
Journal of the Academy of Marketing Science , Volume 42 (1) – Jul 14, 2013
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References (11)

Publisher
Springer Journals
Copyright
Copyright © 2013 by Academy of Marketing Science
Subject
Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/s11747-013-0348-3
Publisher site
See Article on Publisher Site

Abstract

The ability of firms to understand and quickly adjust to their fast‐changing markets ultimately depends on their adaptive capabilities. The full benefit of these capabilities will be realized by firms that adopt an outside‐ approach to the development of their dynamic capabilities.

Journal

Journal of the Academy of Marketing Science – Springer Journals

Published: Jul 14, 2013

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