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An empirical test of the Causative Markov model of consumer behavior

An empirical test of the Causative Markov model of consumer behavior Abstract This paper examines an extension of the Markov model of consumer brand switching behavior, which captures the nonstationarity in the consumer decision processes over time. The extended model has been labeled as the Causative Matrix model. The model is put to test on empirical data, and compared with the stationary version of the model. The Causative Matrix model is shown to be a better forecasting tool. Its ability to yield additional insights into consumer brand choice processes is also discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

An empirical test of the Causative Markov model of consumer behavior

Journal of the Academy of Marketing Science , Volume 10 (4): 19 – Sep 1, 1982

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References (25)

Publisher
Springer Journals
Copyright
1982 Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02729346
Publisher site
See Article on Publisher Site

Abstract

Abstract This paper examines an extension of the Markov model of consumer brand switching behavior, which captures the nonstationarity in the consumer decision processes over time. The extended model has been labeled as the Causative Matrix model. The model is put to test on empirical data, and compared with the stationary version of the model. The Causative Matrix model is shown to be a better forecasting tool. Its ability to yield additional insights into consumer brand choice processes is also discussed.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Sep 1, 1982

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