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An empirical examination of the dimensionality of power in a channel of distribution

An empirical examination of the dimensionality of power in a channel of distribution Abstract The previous analysis strongly suggests that power in the channel of distribution for new automobiles is a multidimensional construct. Therefore, a generalized index of power isnot the preferred measurement procedure to adopt. This is inconsistent with present approaches to measuring power. In substitution of a generalized index of power it is suggested that power issues be grouped together via factor analysis or possibly cluster analysis. Perhaps even better would be the treating of each power issue separately. The best approach, however, will be determined upon the empirical examination of alternative methods of measurement. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

An empirical examination of the dimensionality of power in a channel of distribution

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References (23)

Publisher
Springer Journals
Copyright
1977 Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02722066
Publisher site
See Article on Publisher Site

Abstract

Abstract The previous analysis strongly suggests that power in the channel of distribution for new automobiles is a multidimensional construct. Therefore, a generalized index of power isnot the preferred measurement procedure to adopt. This is inconsistent with present approaches to measuring power. In substitution of a generalized index of power it is suggested that power issues be grouped together via factor analysis or possibly cluster analysis. Perhaps even better would be the treating of each power issue separately. The best approach, however, will be determined upon the empirical examination of alternative methods of measurement.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Sep 1, 1977

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