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Research interest in Generation Y (the children of the Baby Boomers) has centered on interrelational attributes such as workplace dynamics and behavioral patterns. Less well understood, however, is whether the preferences of Gen Y relate to the attributes of the places where Gen Y is likelier to reside. An ecological study of the San Francisco Bay Area is conducted to explore the relationship between traits commonly claimed as preferences of the Gen Y cohort and the places where cohort members live. Results show a globally positive association at the Census tract scale between attributes believed to be preferred by the cohort—such as racial diversity and knowledge-based occupations—and the percentage of Gen Y residents, which may indicate a locational proclivity for places reflecting or reinforcing preferred values. However, these associations become inconsistent when examined through a racial lens, suggesting a more complicated definition of Gen Y values exists than is popularly given.
Applied Spatial Analysis and Policy – Springer Journals
Published: Oct 3, 2014
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