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A test of the convergent validity of self-explicated and decompositional conjoint measurement

A test of the convergent validity of self-explicated and decompositional conjoint measurement Abstract An experiment was conducted to assess the convergent validity of a recently proposed conjunctive-compensatory self-explicated approach to conjoint measurement. A comparison of the self-explicated approach with the full profile conjoint method demonstrated that the self-explicated approach (1) was inconsistent in the identification of acceptable and unacceptable stimuli, and (2) didnot exhibit a high degree of convergent validity with respect to partworth and importance estimates when compared with the full profile approach. These findings identify potential problems with the conjunctive-compensatory self-explicated approach to conjoint measurement. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

A test of the convergent validity of self-explicated and decompositional conjoint measurement

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References (51)

Publisher
Springer Journals
Copyright
1992 Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02723474
Publisher site
See Article on Publisher Site

Abstract

Abstract An experiment was conducted to assess the convergent validity of a recently proposed conjunctive-compensatory self-explicated approach to conjoint measurement. A comparison of the self-explicated approach with the full profile conjoint method demonstrated that the self-explicated approach (1) was inconsistent in the identification of acceptable and unacceptable stimuli, and (2) didnot exhibit a high degree of convergent validity with respect to partworth and importance estimates when compared with the full profile approach. These findings identify potential problems with the conjunctive-compensatory self-explicated approach to conjoint measurement.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Dec 1, 1992

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