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Abstract This article reports on a study of conflict between center managers and retail tenants in regional shopping centers in Ohio. Also, issues important to the successful operation of a regional center are identified. The results show that conflict does exist, and the differences in conflict perceived by center managers and tenants are significant. Specific areas of disagreements are pinpointed. The results show that the extent of conflict that exists is a function of the size of the shopping center and the proportion of the total square footage of gross leasable area occupied by major tenants.
Journal of the Academy of Marketing Science – Springer Journals
Published: Jun 1, 1981
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