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A longitudinal analysis of information source utilization

A longitudinal analysis of information source utilization Abstract Research on various information sources and their relationships to the diffusion process has been extensive and representative of several theoretical positions. Despite many diverse, empirical investigations of information sources and the communication of innovations, the longitudinal analysis of the combination of information sources used by the adopting population has received relatively less attention. The purpose of the research reported here was to test several hypotheses concerned with longitudinal information source utilization by the population adopting a retail innovation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

A longitudinal analysis of information source utilization

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References (32)

Publisher
Springer Journals
Copyright
1979 Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02732315
Publisher site
See Article on Publisher Site

Abstract

Abstract Research on various information sources and their relationships to the diffusion process has been extensive and representative of several theoretical positions. Despite many diverse, empirical investigations of information sources and the communication of innovations, the longitudinal analysis of the combination of information sources used by the adopting population has received relatively less attention. The purpose of the research reported here was to test several hypotheses concerned with longitudinal information source utilization by the population adopting a retail innovation.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Sep 1, 1978

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