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Winning Against the Odds: The 32BJ SEIU Organizing Model

Winning Against the Odds: The 32BJ SEIU Organizing Model 1091478 NLFXXX10.1177/10957960221091478New Labor ForumHill and Eimer research-article2022 Organizing Today: Obstacles and Opportunities New Labor Forum 2022, Vol. 31(2) 27 –34 Winning Against the Odds: Copyright © 2022, The Murphy Institute, CUNY School of Labor and Urban Studies Article reuse guidelines: The 32BJ SEIU Organizing Model sagepub.com/journals-permissions https://doi.org/10.1177/10957960221091478 DOI: 10.1177/10957960221091478 journals.sagepub.com/home/nlf 1 2 Rob Hill and Stuart Eimer Keywords trade unions, labor, unorganized workers, collective bargaining, union renewal, organizing Over twenty-five years have passed since the over one hundred thousand new members who AFL-CIO New Voice movement urged unions others said could not be organized because they to dedicate 20-30 percent of their budgets to were low-wage subcontracted workers, because organizing. Despite recent high-profile victo- of their immigration status, or because racial, ries by the Writers Guild in digital media, the ethnic, and language divides could not be over- Service Employees International Union (SEIU) come. Local 32BJ has helped workers see what in home health care and at Starbucks, and the they have in common, and has offered strate- Transit Workers at JetBlue, most unions have gies and tactics that have turned poverty wages not heeded the call to organize, and the labor into living wages while providing an effective http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png New Labor Forum SAGE

Winning Against the Odds: The 32BJ SEIU Organizing Model

New Labor Forum , Volume 31 (2): 8 – May 1, 2022

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Publisher
SAGE
Copyright
© 2022, The Murphy Institute, CUNY School of Labor and Urban Studies
ISSN
1095-7960
eISSN
1557-2978
DOI
10.1177/10957960221091478
Publisher site
See Article on Publisher Site

Abstract

1091478 NLFXXX10.1177/10957960221091478New Labor ForumHill and Eimer research-article2022 Organizing Today: Obstacles and Opportunities New Labor Forum 2022, Vol. 31(2) 27 –34 Winning Against the Odds: Copyright © 2022, The Murphy Institute, CUNY School of Labor and Urban Studies Article reuse guidelines: The 32BJ SEIU Organizing Model sagepub.com/journals-permissions https://doi.org/10.1177/10957960221091478 DOI: 10.1177/10957960221091478 journals.sagepub.com/home/nlf 1 2 Rob Hill and Stuart Eimer Keywords trade unions, labor, unorganized workers, collective bargaining, union renewal, organizing Over twenty-five years have passed since the over one hundred thousand new members who AFL-CIO New Voice movement urged unions others said could not be organized because they to dedicate 20-30 percent of their budgets to were low-wage subcontracted workers, because organizing. Despite recent high-profile victo- of their immigration status, or because racial, ries by the Writers Guild in digital media, the ethnic, and language divides could not be over- Service Employees International Union (SEIU) come. Local 32BJ has helped workers see what in home health care and at Starbucks, and the they have in common, and has offered strate- Transit Workers at JetBlue, most unions have gies and tactics that have turned poverty wages not heeded the call to organize, and the labor into living wages while providing an effective

Journal

New Labor ForumSAGE

Published: May 1, 2022

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