Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

What is New in Retailing?

What is New in Retailing? J. RUSSELL DOUBMAN HERE IS A well-worn aphorism to the would be solidly behind the efforts of N.R.A. effect that there is nothing new under if they could be polled. The answer to the the sun. This would make short work of the query, what do they expect to get from this hypothetical question upon which I am writ­ support, will probably give us some idea of ing. I presume however, that this discussion present and future retailing tendencies In should involve a weighing of old functions the first place, it is my opinion that many carried on in new ways which demand our manufacturers will welcome the opportunity attention because of their place in the new to turn to the independent retailers. Thus a deal economy. First of these, of course, is return to the orthodox channels of distribu­ the N.R.A. Regardless of what happens to tion is to be expected. Manufacturers who this agency and the codes which are operaty have suffered in order that the cut-throat ing under it, we may rest assured that the cut-price war might continue will in the ma­ next few years will see changes in marketing jority of cases be quite http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

What is New in Retailing?

Doubman, J. Russell
American Marketing Journal , Volume amj-2 (2): 4 – Apr 1, 1935
Download PDF
4 pages

Loading next page...
 
/lp/sage/what-is-new-in-retailing-ogOC0ptOfP

References (0)

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
SAGE
Copyright
© 1935 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293500200204
Publisher site
See Article on Publisher Site

Abstract

J. RUSSELL DOUBMAN HERE IS A well-worn aphorism to the would be solidly behind the efforts of N.R.A. effect that there is nothing new under if they could be polled. The answer to the the sun. This would make short work of the query, what do they expect to get from this hypothetical question upon which I am writ­ support, will probably give us some idea of ing. I presume however, that this discussion present and future retailing tendencies In should involve a weighing of old functions the first place, it is my opinion that many carried on in new ways which demand our manufacturers will welcome the opportunity attention because of their place in the new to turn to the independent retailers. Thus a deal economy. First of these, of course, is return to the orthodox channels of distribu­ the N.R.A. Regardless of what happens to tion is to be expected. Manufacturers who this agency and the codes which are operaty have suffered in order that the cut-throat ing under it, we may rest assured that the cut-price war might continue will in the ma­ next few years will see changes in marketing jority of cases be quite

Journal

American Marketing Journal – SAGE

Published: Apr 1, 1935

There are no references for this article.