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What Companies Want in a Corporate History and Why:

What Companies Want in a Corporate History and Why: e44 What Want Companies in a and Corporate Why History Thomas Rumer IN Indianapolis, When the officials CORPORATE IMAGE- corporation’s top management THOUGHTS ON OBJECTIVITY interest in a express history, book-length company AND GOOD WRITING resident business communicators be handed may to excellence. wants be shown in the the to best opportunities promote writing Certainly company The to be answered is &dquo;What does And here is the to that question primary light possible. opportunity explain the want in a the aura of is illumination for history publication?&dquo; company company objectivity impressive Since most histories are the the with a corporate commemorative, company’s story. Companies spotlighting idea to a is of and shadows trail indictments other produce company history generally prompted barely disguised an But there is much that of those with a record of by anniversary. more, more, culpability-in short, poor the can and should include. embrace the idea of a project corporate citizenship--rarely are they corporate history project anyway. (Instead, often the of and at best subject investigative journalism THE ANNIVERSARY &dquo;unauthorized&dquo; histories.) AND MORE is one of Objectivity certainly enduring sign The wants to celebrate an And histories are little more company anniversary. Many sophistication. published the http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png ABCA Bulletin SAGE

What Companies Want in a Corporate History and Why:

ABCA Bulletin , Volume 47 (3): 4 – Sep 16, 2016

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Publisher
SAGE
Copyright
Copyright © 2020 by Association for Business Communication
ISSN
0001-0383
DOI
10.1177/108056998404700311
Publisher site
See Article on Publisher Site

Abstract

e44 What Want Companies in a and Corporate Why History Thomas Rumer IN Indianapolis, When the officials CORPORATE IMAGE- corporation’s top management THOUGHTS ON OBJECTIVITY interest in a express history, book-length company AND GOOD WRITING resident business communicators be handed may to excellence. wants be shown in the the to best opportunities promote writing Certainly company The to be answered is &dquo;What does And here is the to that question primary light possible. opportunity explain the want in a the aura of is illumination for history publication?&dquo; company company objectivity impressive Since most histories are the the with a corporate commemorative, company’s story. Companies spotlighting idea to a is of and shadows trail indictments other produce company history generally prompted barely disguised an But there is much that of those with a record of by anniversary. more, more, culpability-in short, poor the can and should include. embrace the idea of a project corporate citizenship--rarely are they corporate history project anyway. (Instead, often the of and at best subject investigative journalism THE ANNIVERSARY &dquo;unauthorized&dquo; histories.) AND MORE is one of Objectivity certainly enduring sign The wants to celebrate an And histories are little more company anniversary. Many sophistication. published the

Journal

ABCA BulletinSAGE

Published: Sep 16, 2016

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