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War on the Wholesale Front*

War on the Wholesale Front* DR. R. S. ALEXANDER USINESS is a species of warfare. From legislation designed to penalize and hamper the beginning man's economic effort has the chain store or to drive it entirely out of the field. led to bitter and unremitting strife. Some­ times the stakes were dominance and riches These anti-chain laws have almost en­ and security. Again the reward of the strug­ tirely been the result of local propaganda gle was mere existence. This conflict has carried on by the independent storekeepers, sometimes aided and abetted by wholesalers been waged among individuals fighting as. and of lobbying pressure applied upon legis­ man to man and between groups contesting collectively. Nations may from time to time lators by one or both of these groups. be at peace but business is forever vexed Some information as to the nature of with strife. Armistice is never granted. these statutes may not be out of place at this point. They are of two types; first, discrimi­ Mars over industry never sleeps. The battleground over which this conflict natory taxes levied upon chain stores, and wages is the market place. Upon it all com­ second, the so-called Fair Trade Laws. petitive forces are http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

War on the Wholesale Front*

American Marketing Journal , Volume amj-3 (2): 8 – Apr 1, 1936

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Publisher
SAGE
Copyright
© 1936 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293600300202
Publisher site
See Article on Publisher Site

Abstract

DR. R. S. ALEXANDER USINESS is a species of warfare. From legislation designed to penalize and hamper the beginning man's economic effort has the chain store or to drive it entirely out of the field. led to bitter and unremitting strife. Some­ times the stakes were dominance and riches These anti-chain laws have almost en­ and security. Again the reward of the strug­ tirely been the result of local propaganda gle was mere existence. This conflict has carried on by the independent storekeepers, sometimes aided and abetted by wholesalers been waged among individuals fighting as. and of lobbying pressure applied upon legis­ man to man and between groups contesting collectively. Nations may from time to time lators by one or both of these groups. be at peace but business is forever vexed Some information as to the nature of with strife. Armistice is never granted. these statutes may not be out of place at this point. They are of two types; first, discrimi­ Mars over industry never sleeps. The battleground over which this conflict natory taxes levied upon chain stores, and wages is the market place. Upon it all com­ second, the so-called Fair Trade Laws. petitive forces are

Journal

American Marketing JournalSAGE

Published: Apr 1, 1936

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