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Trends in the Content of the Basic Business Communication Course: an Editor's Viewpoint

Trends in the Content of the Basic Business Communication Course: an Editor's Viewpoint TRENDS IN THE CONTENT OF THE BASIC BUSINESS COMMUNICATION COURSE: AN EDITOR’S VIEWPOINT C. B. Editor Stiegler, Communications/English South-Western Publishing Company How would define a of business communica- in there are still you unorgi- businesses, large pockets tion course? What would teach in such a and words you unnecessary being pro- nized, repetitive course? it has meant different cessed The is real as Historically, things daily. paperwork explosion to different This area has confused most of us realize. Cost of is people. subject paperwork rising educators and administrators for not while seems to be many reasons, productivity holding. because the title of man- the course is so to Administrative only encompas- According Management, but because hurdle adminis- of the variations in the class struc- of is the sing agement people toughest the matter the needs the trative executives have to Turnover continues ture, subject emphasized, leap. course is intended to and the fact that com- to be a because: as a whole is serve, problem (1) society munication are of workers an of more the attitude techniques really integral part mobile, (2) younger more stress course offered in a business curriculum. indicates less and every long-range planning the This http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png ABCA Bulletin SAGE

Trends in the Content of the Basic Business Communication Course: an Editor's Viewpoint

ABCA Bulletin , Volume 40 (2): 6 – Jun 1, 1977

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Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0001-0383
DOI
10.1177/108056997704000204
Publisher site
See Article on Publisher Site

Abstract

TRENDS IN THE CONTENT OF THE BASIC BUSINESS COMMUNICATION COURSE: AN EDITOR’S VIEWPOINT C. B. Editor Stiegler, Communications/English South-Western Publishing Company How would define a of business communica- in there are still you unorgi- businesses, large pockets tion course? What would teach in such a and words you unnecessary being pro- nized, repetitive course? it has meant different cessed The is real as Historically, things daily. paperwork explosion to different This area has confused most of us realize. Cost of is people. subject paperwork rising educators and administrators for not while seems to be many reasons, productivity holding. because the title of man- the course is so to Administrative only encompas- According Management, but because hurdle adminis- of the variations in the class struc- of is the sing agement people toughest the matter the needs the trative executives have to Turnover continues ture, subject emphasized, leap. course is intended to and the fact that com- to be a because: as a whole is serve, problem (1) society munication are of workers an of more the attitude techniques really integral part mobile, (2) younger more stress course offered in a business curriculum. indicates less and every long-range planning the This

Journal

ABCA BulletinSAGE

Published: Jun 1, 1977

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