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Tourism and the commodification of Cubanidad

Tourism and the commodification of Cubanidad The article seeks to analyze the contradictions involved with the commoditization in Cuba’s revitalized tourism industry during the post-Soviet Special Period vis-a-vis the revolution’s Marxist— Leninist ideology. The paper provides an agent-based interpretation of cultural commodification by using ethnographic data to argue that the Cuban hosts to tourism empower themselves amidst the industry’s commodifying nature by manipulating and performing images of ‘Cuba’ to fit the international imagination based in prior epochs. The current article contributes to discussions about authenticity and the commodification of culture in tourism by considering the gendered, sexualized, racial, and nationalist dynamics promoted by (re)constructions of Cuban identity for tourist consumption. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourist Studies: An International Journal SAGE

Tourism and the commodification of Cubanidad

Tourist Studies: An International Journal , Volume 10 (1): 16 – Apr 1, 2010

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Publisher
SAGE
Copyright
© The Author(s) 2010
ISSN
1468-7976
eISSN
1741-3206
DOI
10.1177/1468797610389663
Publisher site
See Article on Publisher Site

Abstract

The article seeks to analyze the contradictions involved with the commoditization in Cuba’s revitalized tourism industry during the post-Soviet Special Period vis-a-vis the revolution’s Marxist— Leninist ideology. The paper provides an agent-based interpretation of cultural commodification by using ethnographic data to argue that the Cuban hosts to tourism empower themselves amidst the industry’s commodifying nature by manipulating and performing images of ‘Cuba’ to fit the international imagination based in prior epochs. The current article contributes to discussions about authenticity and the commodification of culture in tourism by considering the gendered, sexualized, racial, and nationalist dynamics promoted by (re)constructions of Cuban identity for tourist consumption.

Journal

Tourist Studies: An International JournalSAGE

Published: Apr 1, 2010

There are no references for this article.