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Writing from within the analytic horizons of media reception studies, the articleargues that the structuring moments of the ‘tourist gaze’ (Urry,1995) are exemplified in client ludic looking on-line at the tourism information,marketing and purchasing screens authored by industry and state. Hermeneuticphilosophers foreground the processes of understanding, of arriving at atext’s interpretation. In cognitive play, they assert, significance iscreated on screen or read elsewhere. Using the Internet instantiates processes ofcomprehension resulting in cultural varieties of understanding content. Articulating(ten) moments or aspects of ‘play’, the article explores themultiple ways in which tourists constitute themselves as viewers, their cognitive,pleasurable, political and even physical behaviour in response to thescreen’s mediated meaning. Ludic, they go on-line.
Tourist Studies: An International Journal – SAGE
Published: Apr 1, 2004
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