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The Oral Approach To Business Communication

The Oral Approach To Business Communication William L. State Davis, Wright University Few in our would the need RELATING TO BUSINESS STUDENTS profession question for basic communication skills in both business, oral and written. Almost all Balassi’s contention that too often the offer at least colleges Speech one course in business course is related to communications and Communication only speech many it of business course the course is In I have the require majors. However, majors justified. fact, taught deals with skills. The im- in that manner. Can one assume that the needs usually primarily writing just of skills is not to be of the or are the portance learning writing marketing accounting major but more business students need to be same as those of a communication denied, speech major? introduced to the world of oral communication. As I think not. The business student is the busi- taking Balassi wrote in 1973: ness communication either because it is re- course, business students need on or because he or she sees the need to take at in practice standing quired, their feet and or and least one course in For the instructor to aloud, speech. thinking sitting aloud as the case be. The more assume that http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png ABCA Bulletin SAGE

The Oral Approach To Business Communication

ABCA Bulletin , Volume 41 (2): 6 – Jun 1, 1978

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References (14)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0001-0383
DOI
10.1177/108056997804100203
Publisher site
See Article on Publisher Site

Abstract

William L. State Davis, Wright University Few in our would the need RELATING TO BUSINESS STUDENTS profession question for basic communication skills in both business, oral and written. Almost all Balassi’s contention that too often the offer at least colleges Speech one course in business course is related to communications and Communication only speech many it of business course the course is In I have the require majors. However, majors justified. fact, taught deals with skills. The im- in that manner. Can one assume that the needs usually primarily writing just of skills is not to be of the or are the portance learning writing marketing accounting major but more business students need to be same as those of a communication denied, speech major? introduced to the world of oral communication. As I think not. The business student is the busi- taking Balassi wrote in 1973: ness communication either because it is re- course, business students need on or because he or she sees the need to take at in practice standing quired, their feet and or and least one course in For the instructor to aloud, speech. thinking sitting aloud as the case be. The more assume that

Journal

ABCA BulletinSAGE

Published: Jun 1, 1978

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