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The “New-Look” Journal: Does it Give the Right Impression?

The “New-Look” Journal: Does it Give the Right Impression? Letter LETTERS difficult to read, and is a poor choice for a Editor’s reply high-calibre journal that wishes to attract a We welcome feedback about the journal, The ‘‘new-look’’ journal: does it wider readership. and most comments about the new layout Indeed, I find the ‘‘new look’’ altogether give the right impression? and format have been favourable. We feel less attractive than the old. The page size the design fits well with the more modern I have just had a browse through the ‘‘new- has been cut down, the paper is thinner and approach to the journal that is evolving. We look’’ journal, which — as always — I have more grey, the typeface used is smaller and accept David Mayor’s comments that it was found useful, informative and thought- less definitive. As well as making the difficult to read the small black text on the provoking. However, there are a couple of contents of the journal more difficult to cover of the last issue and we are now using points I would like to make on presentation. read, this smacks of subservience to the a heavier typeface. As for the journal’s I know we shouldn’t dream of recycling a corporate image rather than individuality, of tendency to slip off the knees, we aim to journal like this, which may well remain in a profession (medical specialism, if you solve that by providing articles that are dusty archives long after we have all rotted prefer) allowing itself to be taken over rather stimulating enough to keep readers awake so away, but personally I do dislike plastic- than standing proudly on its own. they can maintain hold of the journal with coated covers. The smooth, slippery feel of I hope that those who design the journal their hands. the new journal is much less attractive than will heed any feedback you receive on the the straightforward look of the old version. new format, and improve its looks to do Being more slippery, in an informal observa- justice to the steadily improving quality of tional study (n = 1) I found that it is also its contents. more difficult to manage on the sloping knees of even 50% polyester trousers David F Mayor (although, paradoxically, maybe in my guise Correspondence to: David F Mayor, 86 Handside Lane, as a tweed-clad traditional acupuncturist I Welwyn Garden City AL8 6SJ, UK; davidmayor@ would find this less of a problem). welwynacupuncture.co.uk In addition to being slippery, the cover is Competing interests: None. now much more shiny, with the contents printed in black on blue. This makes it really Acupunct Med 2009;27:83. doi:10.1136/aim.2009.000828 Drug and Therapeutics Bulletin (DTB) Your key source of unbiased, independent advice For over 45 years DTB has been an independent, indispensable part of evidence-based clinical practice. DTB offers healthcare professionals detailed assessment of, and practical advice on, individual medicines and other treatments, groups of treatment and the overall management of disease. DTB is now also available online at http://dtb.bmj.com: c browse or search all DTB content from the latest issue back to 1994 c email alerting, sophisticated searching, RSS feeds and full text links from cited references c interactive services such as My Folders for quick access to articles that you have viewed previously and My Searches to save and re-use useful searches c comment online on any DTB article To subscribe, or for further information, please visit http://dtb.bmj.com Acupunct Med June 2009 Vol 27 No 2 83 http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Acupuncture in Medicine SAGE

The “New-Look” Journal: Does it Give the Right Impression?

Acupuncture in Medicine , Volume 27 (2): 1 – Jun 1, 2009

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Publisher
SAGE
Copyright
© 2009 British Medical Acupuncutre Society
ISSN
0964-5284
eISSN
1759-9873
DOI
10.1136/aim.2009.000828
pmid
19502470
Publisher site
See Article on Publisher Site

Abstract

Letter LETTERS difficult to read, and is a poor choice for a Editor’s reply high-calibre journal that wishes to attract a We welcome feedback about the journal, The ‘‘new-look’’ journal: does it wider readership. and most comments about the new layout Indeed, I find the ‘‘new look’’ altogether give the right impression? and format have been favourable. We feel less attractive than the old. The page size the design fits well with the more modern I have just had a browse through the ‘‘new- has been cut down, the paper is thinner and approach to the journal that is evolving. We look’’ journal, which — as always — I have more grey, the typeface used is smaller and accept David Mayor’s comments that it was found useful, informative and thought- less definitive. As well as making the difficult to read the small black text on the provoking. However, there are a couple of contents of the journal more difficult to cover of the last issue and we are now using points I would like to make on presentation. read, this smacks of subservience to the a heavier typeface. As for the journal’s I know we shouldn’t dream of recycling a corporate image rather than individuality, of tendency to slip off the knees, we aim to journal like this, which may well remain in a profession (medical specialism, if you solve that by providing articles that are dusty archives long after we have all rotted prefer) allowing itself to be taken over rather stimulating enough to keep readers awake so away, but personally I do dislike plastic- than standing proudly on its own. they can maintain hold of the journal with coated covers. The smooth, slippery feel of I hope that those who design the journal their hands. the new journal is much less attractive than will heed any feedback you receive on the the straightforward look of the old version. new format, and improve its looks to do Being more slippery, in an informal observa- justice to the steadily improving quality of tional study (n = 1) I found that it is also its contents. more difficult to manage on the sloping knees of even 50% polyester trousers David F Mayor (although, paradoxically, maybe in my guise Correspondence to: David F Mayor, 86 Handside Lane, as a tweed-clad traditional acupuncturist I Welwyn Garden City AL8 6SJ, UK; davidmayor@ would find this less of a problem). welwynacupuncture.co.uk In addition to being slippery, the cover is Competing interests: None. now much more shiny, with the contents printed in black on blue. This makes it really Acupunct Med 2009;27:83. doi:10.1136/aim.2009.000828 Drug and Therapeutics Bulletin (DTB) Your key source of unbiased, independent advice For over 45 years DTB has been an independent, indispensable part of evidence-based clinical practice. DTB offers healthcare professionals detailed assessment of, and practical advice on, individual medicines and other treatments, groups of treatment and the overall management of disease. DTB is now also available online at http://dtb.bmj.com: c browse or search all DTB content from the latest issue back to 1994 c email alerting, sophisticated searching, RSS feeds and full text links from cited references c interactive services such as My Folders for quick access to articles that you have viewed previously and My Searches to save and re-use useful searches c comment online on any DTB article To subscribe, or for further information, please visit http://dtb.bmj.com Acupunct Med June 2009 Vol 27 No 2 83

Journal

Acupuncture in MedicineSAGE

Published: Jun 1, 2009

There are no references for this article.