Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The Most Critical Problem for the Fledgling Small Business: Getting Sales

The Most Critical Problem for the Fledgling Small Business: Getting Sales The most pressing problem of small business owners is how to get sales now and in the future. Items such as inflation, taxes, government regulation, costs of paper work, etc. become more important as a small business moves beyond stage 1 and possibly 2. Yet even then, how to get customers should still be the significant focus. Many entrepreneurs, especially providers of services, rely almost exclusively on word-of-mouth, which is often ineffectively utilized and, as the major source of business, should not be relied on. The entire selling process must be focused on in the first stage to change the survival rate of small businesses. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Small Business SAGE

The Most Critical Problem for the Fledgling Small Business: Getting Sales

Loading next page...
 
/lp/sage/the-most-critical-problem-for-the-fledgling-small-business-getting-RK4C0jrkFl
Publisher
SAGE
Copyright
© 1984 SAGE Publications
ISSN
0363-9428
eISSN
1540-6520
DOI
10.1177/104225878400900104
Publisher site
See Article on Publisher Site

Abstract

The most pressing problem of small business owners is how to get sales now and in the future. Items such as inflation, taxes, government regulation, costs of paper work, etc. become more important as a small business moves beyond stage 1 and possibly 2. Yet even then, how to get customers should still be the significant focus. Many entrepreneurs, especially providers of services, rely almost exclusively on word-of-mouth, which is often ineffectively utilized and, as the major source of business, should not be relied on. The entire selling process must be focused on in the first stage to change the survival rate of small businesses.

Journal

American Journal of Small BusinessSAGE

Published: Jul 1, 1984

There are no references for this article.