Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The Marketing Dilemma of Negroes

The Marketing Dilemma of Negroes The behavior of Negroes in the marketplace is shown to be integrally related to attempts to find full status in American Society.According to the authors, the Negro market divides “spontaneously” into two segments on the extent to which individual Negroes make the efforts to achieve this full status. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing SAGE

Loading next page...
 
/lp/sage/the-marketing-dilemma-of-negroes-sspGKGLYN0

References (0)

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
SAGE
Copyright
© 1965 American Marketing Association
ISSN
0022-2429
eISSN
1547-7185
DOI
10.1177/002224296502900301
Publisher site
See Article on Publisher Site

Abstract

The behavior of Negroes in the marketplace is shown to be integrally related to attempts to find full status in American Society.According to the authors, the Negro market divides “spontaneously” into two segments on the extent to which individual Negroes make the efforts to achieve this full status.

Journal

Journal of MarketingSAGE

Published: Jul 1, 1965

There are no references for this article.