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The Changing Status of Independent Local Wholesaling in San Francisco, 1900–1930

The Changing Status of Independent Local Wholesaling in San Francisco, 1900–1930 The Changing Status of Independent Local Wholesaling in San Fran-­ c1sco, 1900--1930 E.T. GRETHER URING THE last few years there has been other material of interest is interwoven ; es­ considerable discussion of the weaken­ pecially valuable should be the evidence con­ ing, if not the virtual elimination of the in­ cerning the shifting among types within the dependent local wholesaler in many lines. trades throughout the period. However, there has not been available any The following lines are discussed : dry adequate collection of evidence concerning goods, millinery and millinery supplies, the degree to which this general tendency drugs, automobile accessories, parts and has been effective. The 1930 and 1933 Cen­ supplies, cured and fresh meats, poultry, suses of Distribution, although making and groceries. All of these lines are essen­ available a tremendous array of general evi­ tially similar in that they are for the most dence, do not make it possible to come to part "consumers' goods"; they differ widely close grips with the problem in particular in the nature of use and purchase and in the trades since ( 1) there are no previous cen­ conditions of production. Particularly note­ suses for comparative purposes; (2) the http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

The Changing Status of Independent Local Wholesaling in San Francisco, 1900–1930

American Marketing Journal , Volume amj-3 (2): 18 – Apr 1, 1936

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Publisher
SAGE
Copyright
© 1936 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293600300205
Publisher site
See Article on Publisher Site

Abstract

The Changing Status of Independent Local Wholesaling in San Fran-­ c1sco, 1900--1930 E.T. GRETHER URING THE last few years there has been other material of interest is interwoven ; es­ considerable discussion of the weaken­ pecially valuable should be the evidence con­ ing, if not the virtual elimination of the in­ cerning the shifting among types within the dependent local wholesaler in many lines. trades throughout the period. However, there has not been available any The following lines are discussed : dry adequate collection of evidence concerning goods, millinery and millinery supplies, the degree to which this general tendency drugs, automobile accessories, parts and has been effective. The 1930 and 1933 Cen­ supplies, cured and fresh meats, poultry, suses of Distribution, although making and groceries. All of these lines are essen­ available a tremendous array of general evi­ tially similar in that they are for the most dence, do not make it possible to come to part "consumers' goods"; they differ widely close grips with the problem in particular in the nature of use and purchase and in the trades since ( 1) there are no previous cen­ conditions of production. Particularly note­ suses for comparative purposes; (2) the

Journal

American Marketing JournalSAGE

Published: Apr 1, 1936

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