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The Changing Status of Independent Local Wholesaling in San Fran- c1sco, 1900--1930 E.T. GRETHER URING THE last few years there has been other material of interest is interwoven ; es considerable discussion of the weaken pecially valuable should be the evidence con ing, if not the virtual elimination of the in cerning the shifting among types within the dependent local wholesaler in many lines. trades throughout the period. However, there has not been available any The following lines are discussed : dry adequate collection of evidence concerning goods, millinery and millinery supplies, the degree to which this general tendency drugs, automobile accessories, parts and has been effective. The 1930 and 1933 Cen supplies, cured and fresh meats, poultry, suses of Distribution, although making and groceries. All of these lines are essen available a tremendous array of general evi tially similar in that they are for the most dence, do not make it possible to come to part "consumers' goods"; they differ widely close grips with the problem in particular in the nature of use and purchase and in the trades since ( 1) there are no previous cen conditions of production. Particularly note suses for comparative purposes; (2) the
American Marketing Journal – SAGE
Published: Apr 1, 1936
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