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‘That playfulness of white masculinity’

‘That playfulness of white masculinity’ This article draws upon ethnographic fieldwork carried out at mountain film festivalsin three Canadian cities to show how women viewers reacted to and talked about thepredominantly masculine narratives and active male subjects that they were bombardedwith in the mediated hype of the festival. The women viewers’interpretations of the films complicated the ‘allegedneutrality’ of men's bodies by drawing attention to nuancedconstructions of the unmarked male adventure subject, such as world explorer, eliteathlete and extreme adventurer. At the same time, the women's narrativesdemonstrate that ‘playful, white masculinity’ is repeatedlyrepresented in these media spaces, which effectively displaces women and non-whitemen to the periphery of the adventure imaginary. Positioned as consuming subjects,female viewers do not blithely accept these images but as white, educated,middle-class western women both distance themselves from and place themselves withinthese imaginaries, and engage with ambivalent re-articulations of adventure. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourist Studies: An International Journal SAGE

‘That playfulness of white masculinity’

Frohlick, Susan
Tourist Studies: An International Journal , Volume 5 (2): 19 – Aug 1, 2005
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Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
1468-7976
eISSN
1741-3206
DOI
10.1177/1468797605066926
Publisher site
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Abstract

This article draws upon ethnographic fieldwork carried out at mountain film festivalsin three Canadian cities to show how women viewers reacted to and talked about thepredominantly masculine narratives and active male subjects that they were bombardedwith in the mediated hype of the festival. The women viewers’interpretations of the films complicated the ‘allegedneutrality’ of men's bodies by drawing attention to nuancedconstructions of the unmarked male adventure subject, such as world explorer, eliteathlete and extreme adventurer. At the same time, the women's narrativesdemonstrate that ‘playful, white masculinity’ is repeatedlyrepresented in these media spaces, which effectively displaces women and non-whitemen to the periphery of the adventure imaginary. Positioned as consuming subjects,female viewers do not blithely accept these images but as white, educated,middle-class western women both distance themselves from and place themselves withinthese imaginaries, and engage with ambivalent re-articulations of adventure.

Journal

Tourist Studies: An International Journal – SAGE

Published: Aug 1, 2005

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