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Teaching Professional Use of Social Media Through a Service-Learning Business Communication Project

Teaching Professional Use of Social Media Through a Service-Learning Business Communication Project Using social media communication (SMC) for personal and professional use represents two different skill sets. Though students often use SMC on a personal basis for fun and connecting with friends, they often fail to understand how SMC can be used effectively as a professional organizational/corporate communication tool. A service-learning project was conceptualized in a business and professional communication (BPC) course, where students (n = 93) used professional SMC skills to design social media campaigns for fulfilling nongovernmental organizations’ needs of manpower, material, and/or money. Students’ attitudes and efficacy toward SMC were recorded using a survey questionnaire. The need and obstacles in including SMC in BPC are also discussed in the article. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business and Professional Communication Quarterly SAGE

Teaching Professional Use of Social Media Through a Service-Learning Business Communication Project

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References (96)

Publisher
SAGE
Copyright
© 2022 by the Association for Business Communication
ISSN
2329-4906
eISSN
2329-4922
DOI
10.1177/23294906221074687
Publisher site
See Article on Publisher Site

Abstract

Using social media communication (SMC) for personal and professional use represents two different skill sets. Though students often use SMC on a personal basis for fun and connecting with friends, they often fail to understand how SMC can be used effectively as a professional organizational/corporate communication tool. A service-learning project was conceptualized in a business and professional communication (BPC) course, where students (n = 93) used professional SMC skills to design social media campaigns for fulfilling nongovernmental organizations’ needs of manpower, material, and/or money. Students’ attitudes and efficacy toward SMC were recorded using a survey questionnaire. The need and obstacles in including SMC in BPC are also discussed in the article.

Journal

Business and Professional Communication QuarterlySAGE

Published: Dec 1, 2022

Keywords: service-learning; social media communication; corporate communication; discipline-based service-learning; assessment; COVID-19

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