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Some Aspects of Prices and Selling Effort from the Standpoint of the Marketing Profession

Some Aspects of Prices and Selling Effort from the Standpoint of the Marketing Profession Some Aspects of Prices and Selling Effort from the Standpoint of the Marketing Profession W. L. CHURCHILL F ENGINEERS reduced the factor of safety the lines of evidence tending to substantiate below the danger point on certain jobs it: and increased it excessively on others- Few producers of goods or services use !£ physicians gave certain patients medi­ the same method of determining prices. cines of inferior quality and other patients Most producers using a given method to de­ useless remedies of excessively high cost, termine the price of a definite product will such as powdered jewels- arrive at different prices for the product. If bankers allowed certain depositors wide Prices have no stability but are subject to latitude in overdrafts but refused to allow incessant change. There is no consistency in others to withdraw their own deposits- the various pricing formulre developed by !£ such things were to happen today, we the business men of America for incorpora­ would regard the perpetrators as unfit to tion in their codes. As a matter of fact, most carry on their businesses, and many of them business men believe that prices resemble the would probably land in jail. weather-sometimes they are http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

Some Aspects of Prices and Selling Effort from the Standpoint of the Marketing Profession

American Marketing Journal , Volume amj-1 (4): 4 – Oct 1, 1934

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Publisher
SAGE
Copyright
© 1934 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293400100404
Publisher site
See Article on Publisher Site

Abstract

Some Aspects of Prices and Selling Effort from the Standpoint of the Marketing Profession W. L. CHURCHILL F ENGINEERS reduced the factor of safety the lines of evidence tending to substantiate below the danger point on certain jobs it: and increased it excessively on others- Few producers of goods or services use !£ physicians gave certain patients medi­ the same method of determining prices. cines of inferior quality and other patients Most producers using a given method to de­ useless remedies of excessively high cost, termine the price of a definite product will such as powdered jewels- arrive at different prices for the product. If bankers allowed certain depositors wide Prices have no stability but are subject to latitude in overdrafts but refused to allow incessant change. There is no consistency in others to withdraw their own deposits- the various pricing formulre developed by !£ such things were to happen today, we the business men of America for incorpora­ would regard the perpetrators as unfit to tion in their codes. As a matter of fact, most carry on their businesses, and many of them business men believe that prices resemble the would probably land in jail. weather-sometimes they are

Journal

American Marketing JournalSAGE

Published: Oct 1, 1934

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