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- Publisher
- SAGE
- Copyright
- © The Author(s) 2023
- ISSN
- 0306-3070
- eISSN
- 1759-6106
- DOI
- 10.1177/03063070221148870
- Publisher site
- See Article on Publisher Site
Abstract
Recent work in stakeholder theory argues that additional research into how multi-stakeholder value creation happens is an important focus for the field. However, despite calls for greater attention to this area, there are few examples of how that can happen or what it looks like. This study examines how Volkswagen did just that: created value for multiple stakeholders, nearly simultaneously, over a multi-generational time period, all while overcoming an epic scandal.
Journal
Journal of General Management – SAGE
Published: Jan 1, 2023
Keywords: Value creation; case study; stakeholder theory; stakeholder management; qualitative data