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Semantic Differential Methodology for the Structuring of Attitudes:

Semantic Differential Methodology for the Structuring of Attitudes: The semantic differential technique can be used to structure attitude domains. In the present paper, the selection of scales and concepts and the format for administration are discussed in terms of an underyling linear model. Three methods of calculating correlations are evaluated with the method known as “stringing out” being preferred. Suggestions for factor analysis and factor matching are made. Some applications of the exploratory use of the semantic differential are described. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Educational Research Journal SAGE

Semantic Differential Methodology for the Structuring of Attitudes:

American Educational Research Journal , Volume 10 (4): 12 – Nov 23, 2016

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References (18)

Publisher
SAGE
Copyright
Copyright © 2019 by American Educational Research Association
ISSN
0002-8312
eISSN
1935-1011
DOI
10.3102/00028312010004295
Publisher site
See Article on Publisher Site

Abstract

The semantic differential technique can be used to structure attitude domains. In the present paper, the selection of scales and concepts and the format for administration are discussed in terms of an underyling linear model. Three methods of calculating correlations are evaluated with the method known as “stringing out” being preferred. Suggestions for factor analysis and factor matching are made. Some applications of the exploratory use of the semantic differential are described.

Journal

American Educational Research JournalSAGE

Published: Nov 23, 2016

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