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(1958)
rpt. Notre Dame
Edward Corbett (1966)
Classical Rhetoric for the Modern Student
not a of the entire outflow fectiveness their sessions. too have found tion, just speaker directing They the class. that the various assures the upon using group processes businesses have also learned that too much success of their Many meetings. or the ef- communication lessens lecturing one-way RHETORICAL FIGURES OF AND SEVERANCE: COMMUNION, PRESENCE, TOWARD AN EFFICIENT RHETORIC OF BUSINESS Brown Byron of Florida University Three of the most difficult tasks teachers COMMUNION facing of business communication are those of helping students discover to establish with A sense of communion is essential in ways securing rapport their to their wishes to that audi- the will of an and it is readers, audience, especially present good ence in a and bad news in and bad-news to convincing way, give important sales, special requests, without their readers’ will. In our letters. can often the door to the forfeiting good Vocabulary open search for to students reader’s the diction of communion solve these ways help prob- sympathy; we cannot afford to overlook the resources includes lems, respecting occupational euphemisms, available in both ancient and modem rhetorical and using appropriate abbreviations, employing, whenever the or technical vocab- theory. possible, special nat- rhetorical treats
ABCA Bulletin – SAGE
Published: Sep 1, 1979
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