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- Publisher
- SAGE
- Copyright
- © The Author(s) 2014
- ISSN
- 0733-4648
- eISSN
- 1552-4523
- DOI
- 10.1177/0733464814532012
- pmid
- 24799354
- Publisher site
- See Article on Publisher Site
Abstract
Objectives: The aim of this study was to evaluate the yield and cost of three recruitment strategies—direct mail, newspaper advertisements, and community outreach—for identifying and enrolling dementia caregivers into a randomized trial testing a nonpharmacologic approach to enhancing quality of life of patients and caregivers (dyads). Method: Enrollment occurred between 2006 and 2008. The number of recruitment inquiries, number and race of enrollees, and costs for each recruitment strategy were recorded. Results: Of 284 inquiries, 237 (83%) dyads enrolled. Total cost for recruitment across methodologies was US$154 per dyad. Direct mailings resulted in the most enrollees (n = 135, 57%) and was the least costly method (US$63 per dyad) compared with newspaper ads (US$224 per dyad) and community outreach (US$350 per dyad). Although enrollees were predominately White, mailings yielded the highest number of non-Whites (n = 37). Discussion: Direct mailings was the most effective and least costly method for enrolling dyads in a nonpharmacologic dementia trial.
Journal
Journal of Applied Gerontology – SAGE
Published: Jul 1, 2016