Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

(re)Imaging Māori tourism: Representation and cultural hybridity in postcolonial New Zealand

(re)Imaging Māori tourism: Representation and cultural hybridity in postcolonial New Zealand This paper is concerned with issues of cultural representation and postcolonialism. It argues that in countries with a history of colonization ‘indigenous culture’ has often been (mis)represented in the media associated with tourism promotion. The impact of such marketing is reflected in the call by indigenous tourism stakeholders to control the representation and meanings of their image, tribal identities and cultural difference. This study seeks to advance academic discussion on Bhabha’s concept of hybridity as a means to understand the transformative and dynamic interplay of cultural change and cultural production within a tourism context. A qualitative approach using in-depth case studies of Māori tourism businesses and stakeholders in New Zealand reveals the hybridized nature of Māori identity.This contests established categorizations of culture and identity through creative ‘third spaces’ that re-inscribe notions of the Other. In turn, hybridity promotes counter-representations that present new strategies of self-determination and resistance for indigenous peoples. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourist Studies: An International Journal SAGE

(re)Imaging Māori tourism: Representation and cultural hybridity in postcolonial New Zealand

Download PDF
21 pages

Loading next page...
 
/lp/sage/re-imaging-m-ori-tourism-representation-and-cultural-hybridity-in-4Ta5tTAzUF
Publisher
SAGE
Copyright
© The Author(s) 2010
ISSN
1468-7976
eISSN
1741-3206
DOI
10.1177/1468797610390989
Publisher site
See Article on Publisher Site

Abstract

This paper is concerned with issues of cultural representation and postcolonialism. It argues that in countries with a history of colonization ‘indigenous culture’ has often been (mis)represented in the media associated with tourism promotion. The impact of such marketing is reflected in the call by indigenous tourism stakeholders to control the representation and meanings of their image, tribal identities and cultural difference. This study seeks to advance academic discussion on Bhabha’s concept of hybridity as a means to understand the transformative and dynamic interplay of cultural change and cultural production within a tourism context. A qualitative approach using in-depth case studies of Māori tourism businesses and stakeholders in New Zealand reveals the hybridized nature of Māori identity.This contests established categorizations of culture and identity through creative ‘third spaces’ that re-inscribe notions of the Other. In turn, hybridity promotes counter-representations that present new strategies of self-determination and resistance for indigenous peoples.

Journal

Tourist Studies: An International Journal – SAGE

Published: Apr 1, 2010

There are no references for this article.