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•ç?$ PURRS & GROWLS !$?¢• it: &dquo;He knew what was needed&dquo; or &dquo;Four things stood in the Then two or three company’s way.&dquo; •ç?$ PURRS & GROWLS !$? ¢• balanced alliterative sentences the later, paragraph slows to a with the inevitable inverted lead-in stop &dquo;Remarks &dquo;Observes to a Hammer,&dquo; quote: Garvin,&dquo; one or executive.&dquo; &dquo;Says SCHMURPHY’S LAW: No doubt the writers think these pro- gimmicks ABOUT BUSINESS MAGAZINES’ vide and color, piquancy, liveliness, interest, punch. I of But find them Instead irritating. marveling the D A and C whose has E’d the G’s and &dquo;What a trenchant I &dquo;There B, great F’s, point!&dquo; goes groan, H’s of an is at last a K. Its L’s have the writer clever many I, J’ing M’d, being again.&dquo; and its N’s can 0 no more. After of P and The is insensitive to its It is years Q, writing subject. the R and T’d. a It is It is S have Says prominent V with the U, phony. lofty, pompous, condescending. firm of &dquo;It looks like X has tell the but to Y’d a Z.&dquo; written not to reader W, finally something it is show off the writer’s cleverness. Above all, That is one of two I http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png ABCA Bulletin SAGE

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ABCA Bulletin , Volume 46 (1): 2 – Mar 1, 1983

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Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0001-0383
DOI
10.1177/108056998304600101
Publisher site
See Article on Publisher Site

Abstract

it: &dquo;He knew what was needed&dquo; or &dquo;Four things stood in the Then two or three company’s way.&dquo; •ç?$ PURRS & GROWLS !$? ¢• balanced alliterative sentences the later, paragraph slows to a with the inevitable inverted lead-in stop &dquo;Remarks &dquo;Observes to a Hammer,&dquo; quote: Garvin,&dquo; one or executive.&dquo; &dquo;Says SCHMURPHY’S LAW: No doubt the writers think these pro- gimmicks ABOUT BUSINESS MAGAZINES’ vide and color, piquancy, liveliness, interest, punch. I of But find them Instead irritating. marveling the D A and C whose has E’d the G’s and &dquo;What a trenchant I &dquo;There B, great F’s, point!&dquo; goes groan, H’s of an is at last a K. Its L’s have the writer clever many I, J’ing M’d, being again.&dquo; and its N’s can 0 no more. After of P and The is insensitive to its It is years Q, writing subject. the R and T’d. a It is It is S have Says prominent V with the U, phony. lofty, pompous, condescending. firm of &dquo;It looks like X has tell the but to Y’d a Z.&dquo; written not to reader W, finally something it is show off the writer’s cleverness. Above all, That is one of two I

Journal

ABCA BulletinSAGE

Published: Mar 1, 1983

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