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Product Differentiation and the Integrating Price

Product Differentiation and the Integrating Price Product Differentiation and the Integrating Price WROE ALDERSON plained very precisely. But the vast array HE ENACTMENT of the National Recov­ of actual market prices and the complex ery Act in June 1933 initiated a period of experimentation in the field of price con­ relationships that exist between them appear trol which continued until May 1935 in its to obey no definite law and to exhibit no general aspect and has nof yet been termi­ pattern except that of a merely statistical nated with respect to agricultural commodi­ order. Those who are attempting to describe and ties. Though most of the literature which analyze prices as they exist in actual mar­ resulted consisted of interminable argu­ ments by parties at interest there was a ket situations may be likened to an army decided increase in the collection of price invading a difficult and unexplored terrain. information. Some of the standard price The pure theorists constitute the ordnance series, such as those published by the department which undertakes to supply the Bureau of Labor Statistics, were much equipment with which the army in the field can overcome the obstacles confronting it. improved and some new types of price facts were http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

Product Differentiation and the Integrating Price

American Marketing Journal , Volume amj-3 (2): 9 – Apr 1, 1936

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Publisher
SAGE
Copyright
© 1936 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293600300203
Publisher site
See Article on Publisher Site

Abstract

Product Differentiation and the Integrating Price WROE ALDERSON plained very precisely. But the vast array HE ENACTMENT of the National Recov­ of actual market prices and the complex ery Act in June 1933 initiated a period of experimentation in the field of price con­ relationships that exist between them appear trol which continued until May 1935 in its to obey no definite law and to exhibit no general aspect and has nof yet been termi­ pattern except that of a merely statistical nated with respect to agricultural commodi­ order. Those who are attempting to describe and ties. Though most of the literature which analyze prices as they exist in actual mar­ resulted consisted of interminable argu­ ments by parties at interest there was a ket situations may be likened to an army decided increase in the collection of price invading a difficult and unexplored terrain. information. Some of the standard price The pure theorists constitute the ordnance series, such as those published by the department which undertakes to supply the Bureau of Labor Statistics, were much equipment with which the army in the field can overcome the obstacles confronting it. improved and some new types of price facts were

Journal

American Marketing JournalSAGE

Published: Apr 1, 1936

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