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Planning Practices of Small-Scale Retailers

Planning Practices of Small-Scale Retailers The purpose of the present study is to examine the practice of planning engaged in by small-scale retailers and to determine if the activities of planners can be distinguished from those who do not report the presence of formal planning. In addition, another objective is to determine the impact of planning on performance as measured by both sales and profits. Implications of the results of the study are discussed, and directions for future research are given. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Small Business SAGE

Planning Practices of Small-Scale Retailers

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References (9)

Publisher
SAGE
Copyright
© 1987 SAGE Publications
ISSN
0363-9428
eISSN
1540-6520
DOI
10.1177/104225878701200202
Publisher site
See Article on Publisher Site

Abstract

The purpose of the present study is to examine the practice of planning engaged in by small-scale retailers and to determine if the activities of planners can be distinguished from those who do not report the presence of formal planning. In addition, another objective is to determine the impact of planning on performance as measured by both sales and profits. Implications of the results of the study are discussed, and directions for future research are given.

Journal

American Journal of Small BusinessSAGE

Published: Oct 1, 1987

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