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R. Robinson, J. Logan, Moragea Salem (1985)
Strategic versus Operational Planning in Small Retail FirmsEntrepreneurship Theory and Practice, 10
B. Rosenbloom, Ravi Tripuraneni (1985)
Strategic planning catches on in U.S. retailersLong Range Planning, 18
D. Burt (1978)
Planning and performance in Australian retailingLong Range Planning, 11
Milton Leontiades, A. Tezel (1980)
Planning perceptions and planning resultsSouthern Medical Journal, 1
Stanley Thune, R. House (1970)
Where long-range planning pays off Findings of a survey of formal, informal plannersBusiness Horizons, 13
P. H.Grinyer, D. Norburn (1975)
Planning for Existing Markets: Perceptions of Executives and Financial Performance, 138
V. Unni (1981)
The role of strategic planning in small businessLong Range Planning, 14
R. Robinson, Moragea Salem, J. Logan, J. Pearce (1986)
Planning Activities Related to Independent Retail Firm PerformanceEntrepreneurship Theory and Practice, 11
T. Hoorn (1979)
Strategic planning in small and medium-sized companiesLong Range Planning, 12
The purpose of the present study is to examine the practice of planning engaged in by small-scale retailers and to determine if the activities of planners can be distinguished from those who do not report the presence of formal planning. In addition, another objective is to determine the impact of planning on performance as measured by both sales and profits. Implications of the results of the study are discussed, and directions for future research are given.
American Journal of Small Business – SAGE
Published: Oct 1, 1987
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