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PLANNING A PROGRAM IN FOR A MAJOR BUSINESS COMMUNICATION Barron of Southwestern Louisiana Wells, University INTRODUCTION The of Southwestern Louisiana is one of the few schools in the nation to offer a Bachelor’s University with a in Business The for a in Business Communication has Communication. Degree major program major been in existence for several it has been to it more of a busi- years (15). However, recently reorganized give ness administration rather than its former orientation. secretarial a in Business Communication Why Major a in Business Communication? not? If the matter is from this Why major Why approached openminded of most such a and defensible. view, will that is point people surely agree program needed, feasible, Too in with decision and Business Administration deal many programs today planning, policy making, and do not to those and and making, prepare people implement decisions, plans, policies. Decisions, plans, be must other with them. A business policies implemented through by communicating person’s people success or failure as much or more on as on sound decision may depend implementation making. also demands skilled in the art of with Today’s society persons communicating effectively people. Today’s cannot he must the and of the
ABCA Bulletin – SAGE
Published: Sep 1, 1978
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