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Pedagogy and Profit? Efforts to Develop and Sell Digital Courseware Products for Higher Education

Pedagogy and Profit? Efforts to Develop and Sell Digital Courseware Products for Higher Education The individual economic benefits of higher education are largely determined by what students learn in the process of obtaining their degrees. Increasingly, for-profit companies that develop and sell digital courseware products influence what college students learn. Employees’ pedagogical expertise, content knowledge, and understanding of organizational goals are likely to affect product characteristics and outcomes associated with the use of those products. This study draws on 15 months of ethnographic data to examine one organization’s efforts to develop and sell courseware for use in higher education. The data suggest organization members’ interpretations of educational access and quality support product development and sales efforts consistent with profit aims, but that may promote credentialism, negatively affect learning, and exacerbate quality differences across institutions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Educational Research Journal SAGE

Pedagogy and Profit? Efforts to Develop and Sell Digital Courseware Products for Higher Education

American Educational Research Journal , Volume 57 (3): 34 – Jun 1, 2020

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References (99)

Publisher
SAGE
Copyright
© 2019 AERA
ISSN
0002-8312
eISSN
1935-1011
DOI
10.3102/0002831219869234
Publisher site
See Article on Publisher Site

Abstract

The individual economic benefits of higher education are largely determined by what students learn in the process of obtaining their degrees. Increasingly, for-profit companies that develop and sell digital courseware products influence what college students learn. Employees’ pedagogical expertise, content knowledge, and understanding of organizational goals are likely to affect product characteristics and outcomes associated with the use of those products. This study draws on 15 months of ethnographic data to examine one organization’s efforts to develop and sell courseware for use in higher education. The data suggest organization members’ interpretations of educational access and quality support product development and sales efforts consistent with profit aims, but that may promote credentialism, negatively affect learning, and exacerbate quality differences across institutions.

Journal

American Educational Research JournalSAGE

Published: Jun 1, 2020

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