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Pair-Bonded Humans Conform to Sexual Stereotypes in Web-Based Advertisements for Extra-Marital Partners:

Pair-Bonded Humans Conform to Sexual Stereotypes in Web-Based Advertisements for Extra-Marital... Partners advertisements provide advertisers with access to a large pool of prospective mates, and have proven useful in documenting sex differences in human mating preferences. We coded data from an Internet site (AshleyMadison.com) catering to advertisers engaged in existing pair-bonded relationships. While we predicted that pair-bonding may liberate advertisers from conforming to sexual stereotypes of male promiscuity and female choosiness, our results are uniformly consistent with those stereotypes. Our findings thus provide further evidence that human mating behavior is highly constrained by fundamental biological differences between males and females. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Evolutionary Psychology SAGE

Pair-Bonded Humans Conform to Sexual Stereotypes in Web-Based Advertisements for Extra-Marital Partners:

Evolutionary Psychology , Volume 8 (4): 1 – Oct 1, 2010

Pair-Bonded Humans Conform to Sexual Stereotypes in Web-Based Advertisements for Extra-Marital Partners:

Evolutionary Psychology , Volume 8 (4): 1 – Oct 1, 2010

Abstract

Partners advertisements provide advertisers with access to a large pool of prospective mates, and have proven useful in documenting sex differences in human mating preferences. We coded data from an Internet site (AshleyMadison.com) catering to advertisers engaged in existing pair-bonded relationships. While we predicted that pair-bonding may liberate advertisers from conforming to sexual stereotypes of male promiscuity and female choosiness, our results are uniformly consistent with those stereotypes. Our findings thus provide further evidence that human mating behavior is highly constrained by fundamental biological differences between males and females.

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Publisher
SAGE
Copyright
Copyright © 2022 by SAGE Publications Inc., unless otherwise noted. Manuscript content on this site is licensed under Creative Commons Licenses
ISSN
1474-7049
eISSN
1474-7049
DOI
10.1177/147470491000800403
Publisher site
See Article on Publisher Site

Abstract

Partners advertisements provide advertisers with access to a large pool of prospective mates, and have proven useful in documenting sex differences in human mating preferences. We coded data from an Internet site (AshleyMadison.com) catering to advertisers engaged in existing pair-bonded relationships. While we predicted that pair-bonding may liberate advertisers from conforming to sexual stereotypes of male promiscuity and female choosiness, our results are uniformly consistent with those stereotypes. Our findings thus provide further evidence that human mating behavior is highly constrained by fundamental biological differences between males and females.

Journal

Evolutionary PsychologySAGE

Published: Oct 1, 2010

Keywords: mate preferences; sexual stereotypes; pair bond; promiscuity; female choosiness; companion advertisements; infidelity

References