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- Publisher
- SAGE
- Copyright
- © 2010 SAGE Publications Inc.
- ISSN
- 1474-7049
- eISSN
- 1474-7049
- DOI
- 10.1177/147470491000800403
- Publisher site
- See Article on Publisher Site
Abstract
Partners advertisements provide advertisers with access to a large pool of prospective mates, and have proven useful in documenting sex differences in human mating preferences. We coded data from an Internet site (AshleyMadison.com) catering to advertisers engaged in existing pair-bonded relationships. While we predicted that pair-bonding may liberate advertisers from conforming to sexual stereotypes of male promiscuity and female choosiness, our results are uniformly consistent with those stereotypes. Our findings thus provide further evidence that human mating behavior is highly constrained by fundamental biological differences between males and females.
Journal
Evolutionary Psychology – SAGE
Published: Oct 1, 2010
Keywords: mate preferences; sexual stereotypes; pair bond; promiscuity; female choosiness; companion advertisements; infidelity