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Opportunities for the Improvement of Retail Management*

Opportunities for the Improvement of Retail Management* Opportunities for the Improvement of Retail Management* PAUL H. NYSTROM RECENT REPORT from Dun & Bradstreet AVERAGE LIFE OF AMERICAN BUSINESS gives some figures showing the num­ CoNCERNS Is BUT FIVE YEARS ber of new concerns entering into business This means that the average life of Amer­ and the number of concerns discontinuing ican business concerns is but five years. We from business each year which deserve more have had in this country on the average at than casual consideration. These figures, all times during the past twenty years about, covering retailing, manufacturing and other or nearly, 2,000,000 business enterprises of lines were given for the past 5 years and the kind included in the Dun & Bradstreet also, for purposes of comparison, for the enumerations. At our present stage of eco­ years 1925, 1920, and 1915. They show some nomic development it seems to take about startling facts, to say the least, about Amer­ this number, on the one hand, to satisfy the ican business conditions. needs of production and distribution of The surprising fact brought out in this goods and services, and, on the other, to statement was that, year in and year out, provide outlets for http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

Opportunities for the Improvement of Retail Management*

American Marketing Journal , Volume amj-3 (2): 12 – Apr 1, 1936

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Publisher
SAGE
Copyright
© 1936 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293600300206
Publisher site
See Article on Publisher Site

Abstract

Opportunities for the Improvement of Retail Management* PAUL H. NYSTROM RECENT REPORT from Dun & Bradstreet AVERAGE LIFE OF AMERICAN BUSINESS gives some figures showing the num­ CoNCERNS Is BUT FIVE YEARS ber of new concerns entering into business This means that the average life of Amer­ and the number of concerns discontinuing ican business concerns is but five years. We from business each year which deserve more have had in this country on the average at than casual consideration. These figures, all times during the past twenty years about, covering retailing, manufacturing and other or nearly, 2,000,000 business enterprises of lines were given for the past 5 years and the kind included in the Dun & Bradstreet also, for purposes of comparison, for the enumerations. At our present stage of eco­ years 1925, 1920, and 1915. They show some nomic development it seems to take about startling facts, to say the least, about Amer­ this number, on the one hand, to satisfy the ican business conditions. needs of production and distribution of The surprising fact brought out in this goods and services, and, on the other, to statement was that, year in and year out, provide outlets for

Journal

American Marketing JournalSAGE

Published: Apr 1, 1936

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