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‘On location’

‘On location’ The interconnected and globalized industries of tourism, fashion and the media areprofound and unsuspected agents of cultural pedagogy and investigation oftravel-fashion iconographies from a tourism studies perspective is overdue. In thisarticle we explore discourses of tourism, place and gender as articulated in thelifestyle magazine Condé Nast Traveller. Based on a criticaltextual analysis, the article premises that the fashion features of such magazinesform an element in the circle of representation and that their narratives are rootedin heteropatriarchal discourses embedded in imperialist conceptions of desire andthe exotic. Analysis of a fashion feature photographed in Hong Kong reveals how themyths and fantasies privileged within the discourses of both the tourism and thefashion industries entwine, so that sexualized and stereotypical representations ofwomen are seen to exoticize and eroticize tourism destinations, particularly Asia. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourist Studies: An International Journal SAGE

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Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
1468-7976
eISSN
1741-3206
DOI
10.1177/1468797605070338
Publisher site
See Article on Publisher Site

Abstract

The interconnected and globalized industries of tourism, fashion and the media areprofound and unsuspected agents of cultural pedagogy and investigation oftravel-fashion iconographies from a tourism studies perspective is overdue. In thisarticle we explore discourses of tourism, place and gender as articulated in thelifestyle magazine Condé Nast Traveller. Based on a criticaltextual analysis, the article premises that the fashion features of such magazinesform an element in the circle of representation and that their narratives are rootedin heteropatriarchal discourses embedded in imperialist conceptions of desire andthe exotic. Analysis of a fashion feature photographed in Hong Kong reveals how themyths and fantasies privileged within the discourses of both the tourism and thefashion industries entwine, so that sexualized and stereotypical representations ofwomen are seen to exoticize and eroticize tourism destinations, particularly Asia.

Journal

Tourist Studies: An International JournalSAGE

Published: Dec 1, 2005

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