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The interconnected and globalized industries of tourism, fashion and the media areprofound and unsuspected agents of cultural pedagogy and investigation oftravel-fashion iconographies from a tourism studies perspective is overdue. In thisarticle we explore discourses of tourism, place and gender as articulated in thelifestyle magazine Condé Nast Traveller. Based on a criticaltextual analysis, the article premises that the fashion features of such magazinesform an element in the circle of representation and that their narratives are rootedin heteropatriarchal discourses embedded in imperialist conceptions of desire andthe exotic. Analysis of a fashion feature photographed in Hong Kong reveals how themyths and fantasies privileged within the discourses of both the tourism and thefashion industries entwine, so that sexualized and stereotypical representations ofwomen are seen to exoticize and eroticize tourism destinations, particularly Asia.
Tourist Studies: An International Journal – SAGE
Published: Dec 1, 2005
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