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New Readings in Marketing

New Readings in Marketing New READINGS in Mar~eting ~~~~~~~-----------·----------------~~~~- It will be the purpose of this department to strong desire for a briefer series of problems. describe briefly new materials published in the in sales management which might more easily marketing field which seem likely to prove of be adapted for shorter courses in the subject." interest to the readers of THE AMERICAN MAR­ The outline followed is the same as that of the KETING JOURNAL. Not only books, but maga­ larger volume, except for omissions and minor zine articles, government bulletins, pamphlets changes necessitated by condensation, and the and fugitive materials issued by private busi­ method of presentation used is the one made ness organizations, will be recorded where they familiar by the Harvard Graduate School of seem desirable. Reviews of any length will be Business Administration-brief textual state­ published only for works of more than ordi­ ments of the general principles to be considered nary merit or importance. in each section, followed by groups of prob­ lems drawn from the experience of actual busi­ ness organizations and designed to serve as a DONALD, W. J., Trade Associations: Manage­ basis for study and discussion. In this instance ment Policies, Organization, Personnel, Serv­ http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

New Readings in Marketing

American Marketing Journal , Volume amj-1 (1): 2 – Jan 1, 1934

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Publisher
SAGE
Copyright
© 1934 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293400100111
Publisher site
See Article on Publisher Site

Abstract

New READINGS in Mar~eting ~~~~~~~-----------·----------------~~~~- It will be the purpose of this department to strong desire for a briefer series of problems. describe briefly new materials published in the in sales management which might more easily marketing field which seem likely to prove of be adapted for shorter courses in the subject." interest to the readers of THE AMERICAN MAR­ The outline followed is the same as that of the KETING JOURNAL. Not only books, but maga­ larger volume, except for omissions and minor zine articles, government bulletins, pamphlets changes necessitated by condensation, and the and fugitive materials issued by private busi­ method of presentation used is the one made ness organizations, will be recorded where they familiar by the Harvard Graduate School of seem desirable. Reviews of any length will be Business Administration-brief textual state­ published only for works of more than ordi­ ments of the general principles to be considered nary merit or importance. in each section, followed by groups of prob­ lems drawn from the experience of actual busi­ ness organizations and designed to serve as a DONALD, W. J., Trade Associations: Manage­ basis for study and discussion. In this instance ment Policies, Organization, Personnel, Serv­

Journal

American Marketing JournalSAGE

Published: Jan 1, 1934

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