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New Markets and Marketing Opportunities

New Markets and Marketing Opportunities New Markets and Marketing Opportunities L. J. McCARTHY VERY minute of every day there is a new Century of Progress in 1933 and continued E market for merchandise. If all transpor­ it in '34. It attracted twenty-two and a half tation were to cease for one day, the popula­ million visitors the first year and sixteen tion of our 122,000 cities and villages would million the second year. Nearly forty mil­ have to tighten their belts the next day, and lion men, women and children witnessed this live on water and pantry leftovers; for rail­ mammoth spectacle and its backers recently road people say that the annual total of load­ closed their books without a cent of loss. ed-freight-car miles averages 34,000 per It is estimated that this World's Fair minute. brought no less than eight hundred million These loaded freight cars are very quickly more dollars into Chicago. These millions converted into billions of retail transactions. were lured to Chicago by the fascination of The minute, moment, or split second, that a all that was new. Hotels, stores, transporta­ product is moved from a retail counter into tion lines and many other businesses ben­ the arms of Mrs. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

New Markets and Marketing Opportunities

American Marketing Journal , Volume amj-2 (1): 7 – Jan 1, 1935

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Publisher
SAGE
Copyright
© 1935 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293500200108
Publisher site
See Article on Publisher Site

Abstract

New Markets and Marketing Opportunities L. J. McCARTHY VERY minute of every day there is a new Century of Progress in 1933 and continued E market for merchandise. If all transpor­ it in '34. It attracted twenty-two and a half tation were to cease for one day, the popula­ million visitors the first year and sixteen tion of our 122,000 cities and villages would million the second year. Nearly forty mil­ have to tighten their belts the next day, and lion men, women and children witnessed this live on water and pantry leftovers; for rail­ mammoth spectacle and its backers recently road people say that the annual total of load­ closed their books without a cent of loss. ed-freight-car miles averages 34,000 per It is estimated that this World's Fair minute. brought no less than eight hundred million These loaded freight cars are very quickly more dollars into Chicago. These millions converted into billions of retail transactions. were lured to Chicago by the fascination of The minute, moment, or split second, that a all that was new. Hotels, stores, transporta­ product is moved from a retail counter into tion lines and many other businesses ben­ the arms of Mrs.

Journal

American Marketing JournalSAGE

Published: Jan 1, 1935

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