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NEW DIRECTIONS IN TEACHING BUSINESS COMMUNICATION Donald P. State of New York at Buffalo Rogers, University In the few I Profes- other teachers of past years (and Business, many or two statements sional, have been Organizational Communication) hearing more and more I from The first which hear frequently. statement, mostly other is &dquo;If and faculty, department chairmen, deans, that, provosts, Business Communication is to remain a viable of the University part the inno- courses are to have to become more curriculum, theoretical, going and sound.&dquo; On the other I am vative, hearing, mostly academically hand, from students and Placement Office &dquo;Business Communication administrators, courses are to to have to become more if are going going practical they serve career conscious students.&dquo; today’s increasingly With demands from our to become more theoretical conflicting colleagues and from our students to become more we could be building practical, towards a case of mass But that need not be professional schizophrenia. the If us as case. we the made of demands begin by understanding being rather than we will be much closer to complementary conflicting, the that the future innovative, inegrative requires. thinking Does this mean There has never that we must abandon
ABCA Bulletin – SAGE
Published: Jun 1, 1975
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