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Negro and White Automobile-Buying Behavior: New Evidence

Negro and White Automobile-Buying Behavior: New Evidence Both parametric and nonparametric tests show that Negroes do, in fact, tend to buy more expensive and larger automobiles than comparable income whites. This tendency, however, does not appear to be explained by the upward mobility hypothesis. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Research SAGE

Negro and White Automobile-Buying Behavior: New Evidence

Journal of Marketing Research , Volume 5 (3): 7 – Aug 1, 1968

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References (13)

Publisher
SAGE
Copyright
© 1968 American Marketing Association
ISSN
0022-2437
eISSN
1547-7193
DOI
10.1177/002224376800500306
Publisher site
See Article on Publisher Site

Abstract

Both parametric and nonparametric tests show that Negroes do, in fact, tend to buy more expensive and larger automobiles than comparable income whites. This tendency, however, does not appear to be explained by the upward mobility hypothesis.

Journal

Journal of Marketing ResearchSAGE

Published: Aug 1, 1968

There are no references for this article.