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N.R.A. Brings Sales Stability—Not Pandemonium

N.R.A. Brings Sales Stability—Not Pandemonium N.R.A. Brings Sales Stability-Not Pandemonium WM. H. INGERSOLL N AN ARTICLE entitled "N.R.A. Brings That in the developments being fostered by such code provisions the smaller private brands Sales Pandemonium" in Forbes Maga­ of merchandise will be handicapped, while the zine of April 15, Paul H. Nystrom, presents bigger private brands will thrive; that the codes arguments in support of this title. I differ favor large well-established manufacturers with with his principal contentions so far as to well-known standard brands of products at the believe that the real pandemonium prevailed expense of the less-well-established and smaller competitors, if the codes work as intended by in '29 and before and that the N.R.A., if car­ those who drafted them; and that they will op­ ried through in the spirit of its original con­ erate to reduce the need for advertising. ception, will bring order and stability out of That the effect of the N.R.A. Codes is to raise a marketing chaos. This confusion was long prices to consumers who will resist paying the advances and will go in for setting up their own accumulating and contributed heavily to the co-operative stores as they have done in Europe; breakdown from which http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

N.R.A. Brings Sales Stability—Not Pandemonium

American Marketing Journal , Volume amj-1 (4): 7 – Oct 1, 1934

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Publisher
SAGE
Copyright
© 1934 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293400100407
Publisher site
See Article on Publisher Site

Abstract

N.R.A. Brings Sales Stability-Not Pandemonium WM. H. INGERSOLL N AN ARTICLE entitled "N.R.A. Brings That in the developments being fostered by such code provisions the smaller private brands Sales Pandemonium" in Forbes Maga­ of merchandise will be handicapped, while the zine of April 15, Paul H. Nystrom, presents bigger private brands will thrive; that the codes arguments in support of this title. I differ favor large well-established manufacturers with with his principal contentions so far as to well-known standard brands of products at the believe that the real pandemonium prevailed expense of the less-well-established and smaller competitors, if the codes work as intended by in '29 and before and that the N.R.A., if car­ those who drafted them; and that they will op­ ried through in the spirit of its original con­ erate to reduce the need for advertising. ception, will bring order and stability out of That the effect of the N.R.A. Codes is to raise a marketing chaos. This confusion was long prices to consumers who will resist paying the advances and will go in for setting up their own accumulating and contributed heavily to the co-operative stores as they have done in Europe; breakdown from which

Journal

American Marketing JournalSAGE

Published: Oct 1, 1934

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