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References (40)
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The guided tour a sociological approachAnnals of Tourism Research, 8
- Publisher
- SAGE
- Copyright
- Copyright © by SAGE Publications
- ISSN
- 1468-7976
- eISSN
- 1741-3206
- DOI
- 10.1177/1468797606071473
- Publisher site
- See Article on Publisher Site
Abstract
This article draws on media theory in order to theorize the role of tour guides as aform of cultural mediation. It does so by analysing the work of tour guides at asite of ‘difficult heritage’, the former Nazi Party RallyGrounds in Nuremberg, Germany. The work of tour guides is here conceptualizedprimarily as a process in which guides, and the organization for which they work,are engaged in trying to encode preferred readings. The empirical study shows howthis ‘encoding attempt’ is a complex, negotiated and sometimesconflictual process in which guides try to deal with the materiality of the site andthe social dynamics of the tour group. This has implications for understanding thenature of mediation and of different forms of tourism.
Journal
Tourist Studies: An International Journal – SAGE
Published: Aug 1, 2006