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Media representation of the UK as a destination for Japanese tourists

Media representation of the UK as a destination for Japanese tourists Representations and images of tourist destinations constructed by popular culturalforms of media such as films, television and literature play a significant role ininfluencing people’s holiday decision-making process. This articleillustrates the significance of media representations of destinations based uponfindings from the author’s survey of Japanese tourists to the UK andbriefly examines popular images of the UK created in the film Harry Potter andthe Philosopher’s Stone, the television series of SherlockHolmes, and Beatrix Potter’s Peter Rabbit stories, all ofwhich were identified as influential in the survey. It suggests that the ways inwhich the UK is represented in those media works have implications for the ways inwhich Japanese tourists define the UK as a destination and the character of theBritish. Thus, popular cultural forms of the media can promote, confirm andreinforce particular images, views, and identities of destinations in a verypowerful manner. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourist Studies: An International Journal SAGE

Media representation of the UK as a destination for Japanese tourists

Iwashita, Chieko
Tourist Studies: An International Journal , Volume 6 (1): 19 – Apr 1, 2006
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Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
1468-7976
eISSN
1741-3206
DOI
10.1177/1468797606071477
Publisher site
See Article on Publisher Site

Abstract

Representations and images of tourist destinations constructed by popular culturalforms of media such as films, television and literature play a significant role ininfluencing people’s holiday decision-making process. This articleillustrates the significance of media representations of destinations based uponfindings from the author’s survey of Japanese tourists to the UK andbriefly examines popular images of the UK created in the film Harry Potter andthe Philosopher’s Stone, the television series of SherlockHolmes, and Beatrix Potter’s Peter Rabbit stories, all ofwhich were identified as influential in the survey. It suggests that the ways inwhich the UK is represented in those media works have implications for the ways inwhich Japanese tourists define the UK as a destination and the character of theBritish. Thus, popular cultural forms of the media can promote, confirm andreinforce particular images, views, and identities of destinations in a verypowerful manner.

Journal

Tourist Studies: An International Journal – SAGE

Published: Apr 1, 2006

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