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Marketing for Nothing

Marketing for Nothing MARKETIWB Ira Yellen and Charles Hussey o money! No time! No help! elements of advertising and public relations and Sound familiar? As the program successfully bridge the two disciplines. They can have a “shelf-life’ that may last one or two director for community adult and continuing education, you have a years. A catalog, on the other hand, may be large and receptive audience that would benefit relevant only for a couple of weeks or months from your program, but little budget and support prior to a scheduled program. staff with which to promote it. If this scenario Collateral materials often provide one’s first sounds familiar to you, it is equally familiar to impression of a program and reflect directly back many organizations like yours across the country. to their source. As a result, they play an impor- Fortunately, there are a number of courses of ac- tant role in conveying the credibility of your program. They should be done right the first tion and useful tips that will help you make the time, which means clear, well-written text, an most of your limited resources and implement an organized and sensible layout, and a neat, effective marketing plan. attractive overall http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Adult Learning SAGE

Marketing for Nothing

Yellen, Ira; Hussey, Charles
Adult Learning , Volume 2 (1): 5 – Sep 1, 1990
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Publisher
SAGE
Copyright
© 1990 American Association for Adult and Continuing Education
ISSN
1045-1595
eISSN
2162-4070
DOI
10.1177/104515959000200105
Publisher site
See Article on Publisher Site

Abstract

MARKETIWB Ira Yellen and Charles Hussey o money! No time! No help! elements of advertising and public relations and Sound familiar? As the program successfully bridge the two disciplines. They can have a “shelf-life’ that may last one or two director for community adult and continuing education, you have a years. A catalog, on the other hand, may be large and receptive audience that would benefit relevant only for a couple of weeks or months from your program, but little budget and support prior to a scheduled program. staff with which to promote it. If this scenario Collateral materials often provide one’s first sounds familiar to you, it is equally familiar to impression of a program and reflect directly back many organizations like yours across the country. to their source. As a result, they play an impor- Fortunately, there are a number of courses of ac- tant role in conveying the credibility of your program. They should be done right the first tion and useful tips that will help you make the time, which means clear, well-written text, an most of your limited resources and implement an organized and sensible layout, and a neat, effective marketing plan. attractive overall

Journal

Adult Learning – SAGE

Published: Sep 1, 1990

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