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Is Support of Censoring Controversial Media Content for the Good of Others? Sexual Strategies and Support of Censoring Pro-Alcohol Advertising:

Is Support of Censoring Controversial Media Content for the Good of Others? Sexual Strategies and... At least in the United States, there are widespread concerns with advertising that encourages alcohol consumption, and previous research explains those concerns as aiming to protect others from the harm of excessive alcohol use.1 Drawing on sexual strategies theory, we hypothesized that support of censoring pro-alcohol advertising is ultimately self-benefiting regardless of its altruistic effect at a proximate level. Excessive drinking positively correlates with having casual sex, and casual sex threatens monogamy, one of the major means with which people adopting a long-term sexual strategy increase their inclusive fitness. Then, one way for long-term strategists to protect monogamy, and thus their reproductive interest is to support censoring pro-alcohol advertising, thereby preventing others from becoming excessive drinkers (and consequently having casual sex) under media influence. Supporting this hypothesis, three studies consistently showed that restricted sociosexuality positively correlated with support of censoring pro-alcohol advertising before and after various value-, ideological-, and moral-foundation variables were controlled for. Also as predicted, Study 3 revealed a significant indirect effect of sociosexuality on censorship support through perceived media influence on others but not through perceived media influence on self. These findings further supported a self-interest analysis of issue opinions, extended third-person-effect research on support of censoring pro-alcohol advertising, and suggested a novel approach to analyzing media censorship support. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Evolutionary Psychology SAGE

Is Support of Censoring Controversial Media Content for the Good of Others? Sexual Strategies and Support of Censoring Pro-Alcohol Advertising:

Evolutionary Psychology , Volume 15 (4): 1 – Nov 27, 2017

Is Support of Censoring Controversial Media Content for the Good of Others? Sexual Strategies and Support of Censoring Pro-Alcohol Advertising:

Evolutionary Psychology , Volume 15 (4): 1 – Nov 27, 2017

Abstract

At least in the United States, there are widespread concerns with advertising that encourages alcohol consumption, and previous research explains those concerns as aiming to protect others from the harm of excessive alcohol use.1 Drawing on sexual strategies theory, we hypothesized that support of censoring pro-alcohol advertising is ultimately self-benefiting regardless of its altruistic effect at a proximate level. Excessive drinking positively correlates with having casual sex, and casual sex threatens monogamy, one of the major means with which people adopting a long-term sexual strategy increase their inclusive fitness. Then, one way for long-term strategists to protect monogamy, and thus their reproductive interest is to support censoring pro-alcohol advertising, thereby preventing others from becoming excessive drinkers (and consequently having casual sex) under media influence. Supporting this hypothesis, three studies consistently showed that restricted sociosexuality positively correlated with support of censoring pro-alcohol advertising before and after various value-, ideological-, and moral-foundation variables were controlled for. Also as predicted, Study 3 revealed a significant indirect effect of sociosexuality on censorship support through perceived media influence on others but not through perceived media influence on self. These findings further supported a self-interest analysis of issue opinions, extended third-person-effect research on support of censoring pro-alcohol advertising, and suggested a novel approach to analyzing media censorship support.

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References (64)

Publisher
SAGE
Copyright
Copyright © 2022 by SAGE Publications Inc., unless otherwise noted. Manuscript content on this site is licensed under Creative Commons Licenses
ISSN
1474-7049
eISSN
1474-7049
DOI
10.1177/1474704917742808
Publisher site
See Article on Publisher Site

Abstract

At least in the United States, there are widespread concerns with advertising that encourages alcohol consumption, and previous research explains those concerns as aiming to protect others from the harm of excessive alcohol use.1 Drawing on sexual strategies theory, we hypothesized that support of censoring pro-alcohol advertising is ultimately self-benefiting regardless of its altruistic effect at a proximate level. Excessive drinking positively correlates with having casual sex, and casual sex threatens monogamy, one of the major means with which people adopting a long-term sexual strategy increase their inclusive fitness. Then, one way for long-term strategists to protect monogamy, and thus their reproductive interest is to support censoring pro-alcohol advertising, thereby preventing others from becoming excessive drinkers (and consequently having casual sex) under media influence. Supporting this hypothesis, three studies consistently showed that restricted sociosexuality positively correlated with support of censoring pro-alcohol advertising before and after various value-, ideological-, and moral-foundation variables were controlled for. Also as predicted, Study 3 revealed a significant indirect effect of sociosexuality on censorship support through perceived media influence on others but not through perceived media influence on self. These findings further supported a self-interest analysis of issue opinions, extended third-person-effect research on support of censoring pro-alcohol advertising, and suggested a novel approach to analyzing media censorship support.

Journal

Evolutionary PsychologySAGE

Published: Nov 27, 2017

Keywords: sexual strategies; reproductive self-interest; sociosexuality; alcohol consumption; media censorship support; third-person effect

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