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Involving Suppliers in New Product Development

Involving Suppliers in New Product Development Fall 1999 | V ol.42, No.1 | REPRINT SERIES California Review Management Involving Suppliers in New Product Development Robert B. Handfield Gary L. Ragatz Kenneth J. Petersen Robert M. Monczka © 1999 by The Regents of the University of California Involving Suppliers in New Product Development Robert B. Handfield Gary L. Ragatz Kenneth J. Petersen Robert M. Monczka ithin the last decade, the rapid rate of technological change, shortened product life cycles, and globalization of markets have resulted in renewed executive focus on new product develop- W ment processes. In a competitive environment, suppliers are an increasingly important resource for manufacturers. Across all worldwide manu- facturers, purchased materials account for over 50 percent of the cost of goods sold. In addition, suppliers have a large and direct impact on the cost, quality, technology, and time-to-market of new products. Effective integration of suppli- ers into the product value/supply chain will be a key factor for manufacturers in achieving the improvements necessary to remain competitive. As integration increases, joint resource dedication will follow. For instance, it is now common- place for companies to dedicate engineers who learn the systems, procedures, and processes of suppliers in order to improve communication, reduce errors, http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png California Management Review SAGE

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References (8)

Publisher
SAGE
Copyright
© 1999 The Regents of the University of California
ISSN
0008-1256
eISSN
2162-8564
DOI
10.2307/41166019
Publisher site
See Article on Publisher Site

Abstract

Fall 1999 | V ol.42, No.1 | REPRINT SERIES California Review Management Involving Suppliers in New Product Development Robert B. Handfield Gary L. Ragatz Kenneth J. Petersen Robert M. Monczka © 1999 by The Regents of the University of California Involving Suppliers in New Product Development Robert B. Handfield Gary L. Ragatz Kenneth J. Petersen Robert M. Monczka ithin the last decade, the rapid rate of technological change, shortened product life cycles, and globalization of markets have resulted in renewed executive focus on new product develop- W ment processes. In a competitive environment, suppliers are an increasingly important resource for manufacturers. Across all worldwide manu- facturers, purchased materials account for over 50 percent of the cost of goods sold. In addition, suppliers have a large and direct impact on the cost, quality, technology, and time-to-market of new products. Effective integration of suppli- ers into the product value/supply chain will be a key factor for manufacturers in achieving the improvements necessary to remain competitive. As integration increases, joint resource dedication will follow. For instance, it is now common- place for companies to dedicate engineers who learn the systems, procedures, and processes of suppliers in order to improve communication, reduce errors,

Journal

California Management ReviewSAGE

Published: Oct 1, 1999

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