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Improving American Lumber Exports

Improving American Lumber Exports STEPHEN GRAAE with government building authorities both ALTHOUGH IT POSSESSES the finest variety £"\.. of lumber in the world, America has in the several South American countries and watched her lumber exports shrink to an in Europe, has taught him what he believes to be the most successful method of foster­ insignificant volume in the past few years. ing lumber sales in that part of the world. This has not been entirely due to world ec­ onomic conditions. To blame the crisis alone TABLE 1.-UNITED STATES EXPORTS OF TIMBER is to be superficial. Other elements, in the AND LOGS, ALL SPECIES, 1925-1932 writer's opinion, are as important, if not Total Exhorts to Year more so. Exports Sout America First of all, American lumber dealers do (OOO omitted) (OOO omitted) not approach properly the marketing of their 1925 $ 98,960 $15,500 products in foreign countries, where buying 1928 117 ,822 15,716• 1929 117 ,879• 15,663 and selling are more than merely commer­ 1930 84,229 10,039 cial transactions. The American lumber mer­ 1931 49,219 4,362 29,371 2,541 chant must learn soon or late that if he is to meet foreign competition successfully, his •Maximum. best approach is from a technological angle. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

Improving American Lumber Exports

Graae, Stephen
American Marketing Journal , Volume amj-1 (4): 3 – Oct 1, 1934
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Publisher
SAGE
Copyright
© 1934 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293400100408
Publisher site
See Article on Publisher Site

Abstract

STEPHEN GRAAE with government building authorities both ALTHOUGH IT POSSESSES the finest variety £"\.. of lumber in the world, America has in the several South American countries and watched her lumber exports shrink to an in Europe, has taught him what he believes to be the most successful method of foster­ insignificant volume in the past few years. ing lumber sales in that part of the world. This has not been entirely due to world ec­ onomic conditions. To blame the crisis alone TABLE 1.-UNITED STATES EXPORTS OF TIMBER is to be superficial. Other elements, in the AND LOGS, ALL SPECIES, 1925-1932 writer's opinion, are as important, if not Total Exhorts to Year more so. Exports Sout America First of all, American lumber dealers do (OOO omitted) (OOO omitted) not approach properly the marketing of their 1925 $ 98,960 $15,500 products in foreign countries, where buying 1928 117 ,822 15,716• 1929 117 ,879• 15,663 and selling are more than merely commer­ 1930 84,229 10,039 cial transactions. The American lumber mer­ 1931 49,219 4,362 29,371 2,541 chant must learn soon or late that if he is to meet foreign competition successfully, his •Maximum. best approach is from a technological angle.

Journal

American Marketing Journal – SAGE

Published: Oct 1, 1934

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