Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

How Small Business can Use Consumer Shopping Types as a Planning Tool

How Small Business can Use Consumer Shopping Types as a Planning Tool The empirical evidence presented in this article suggests practical ways of designing retail strategies based on consumer shopping orientations. It appears that such an orientation model is as applicable to small business managers as it is to their larger business counterparts. Certainly, localized market segmentation by shopping orientation is a potential tool for both large and “small” business firms. The article discusses several orientations, their relationship to buyer behavior and concludes with retail strategy applications. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Small Business SAGE

How Small Business can Use Consumer Shopping Types as a Planning Tool

Loading next page...
 
/lp/sage/how-small-business-can-use-consumer-shopping-types-as-a-planning-tool-GFkrBn07lB
Publisher
SAGE
Copyright
© 1981 SAGE Publications
ISSN
0363-9428
eISSN
1540-6520
DOI
10.1177/104225878100600107
Publisher site
See Article on Publisher Site

Abstract

The empirical evidence presented in this article suggests practical ways of designing retail strategies based on consumer shopping orientations. It appears that such an orientation model is as applicable to small business managers as it is to their larger business counterparts. Certainly, localized market segmentation by shopping orientation is a potential tool for both large and “small” business firms. The article discusses several orientations, their relationship to buyer behavior and concludes with retail strategy applications.

Journal

American Journal of Small BusinessSAGE

Published: Jul 1, 1981

There are no references for this article.