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Hispanic and Anglo Interviewer and Respondent Ethnicity and Gender: The Impact on Survey Response Quality

Hispanic and Anglo Interviewer and Respondent Ethnicity and Gender: The Impact on Survey Response... The author applies a hierarchical regression model to analyze the simultaneous effects of Hispanic and Anglo interviewer and respondent ethnicity and gender on response quality in survey research. Although few significant main effects were found, response quality was affected significantly by interaction effects of respondent and interviewer ethnicity and gender. For the most part, ethnically homophilous and gender-heterophilous interviews generate the highest response quality. Both Hispanic and Anglo respondents deferred to an interviewer of a different ethnic background when queried about the interviewer's culture, but not when asked noncultural, albeit sensitive, questions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Research SAGE

Hispanic and Anglo Interviewer and Respondent Ethnicity and Gender: The Impact on Survey Response Quality

Journal of Marketing Research , Volume 33 (1): 11 – Feb 1, 1996

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References (43)

Publisher
SAGE
Copyright
© 1996 American Marketing Association
ISSN
0022-2437
eISSN
1547-7193
DOI
10.1177/002224379603300106
Publisher site
See Article on Publisher Site

Abstract

The author applies a hierarchical regression model to analyze the simultaneous effects of Hispanic and Anglo interviewer and respondent ethnicity and gender on response quality in survey research. Although few significant main effects were found, response quality was affected significantly by interaction effects of respondent and interviewer ethnicity and gender. For the most part, ethnically homophilous and gender-heterophilous interviews generate the highest response quality. Both Hispanic and Anglo respondents deferred to an interviewer of a different ethnic background when queried about the interviewer's culture, but not when asked noncultural, albeit sensitive, questions.

Journal

Journal of Marketing ResearchSAGE

Published: Feb 1, 1996

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